Statutory Warning: Giving or Taking or Abetting the giving or taking of dowry is a punishable offence.
Enacting laws and framing policies are never enough to challenge perceptions that are deeply entrenched in the social psyche. These formal interventions have to be equally complemented by critical engagements with the socio-cultural discourses that could reinforce and normalise the discriminatory and exclusionary practices. The dowry system is one such social evil that continues to thrive unabated in spite of the Dowry Prohibition Act (1961) and the initiatives from the part of different governments in ensuring the successful implementation of the act in letter and spirit. The issue becomes a serious threat to society when we realise that a state like Kerala, with high human development index (HDI), continue to report instances of suicide / murder of women belonging to all sections of the society owing to the failure of their families in meeting the expectations of dowry of the lover / groom / husband and his family.
While laws are yet to be texts of everyday discussion in our society, popular culture in the form of artistic expressions exert powerful influence on the social consciousness. The uncritical acceptance of ideas and ideologies internalised through popular culture help us situate ourselves seamlessly into the 'normalised behavioural patterns'. In this digital age defined by visualities, creative expressions in visual forms leads to the construction of a symbolic world shared by a community. Hence it is highly imperative to attempt a critical examination of the role played by visual media in propagating an antisocial practice like dowry in Kerala together with crafting innovative ways of supporting artistic freedom and commercial interests while at the same time ensuring that the practice is not being validated.
Visual media that includes print and online images, videos, movies, advertisements and so on are in abundance in the contemporary world. In most of these visualscapes, there are images of brides as part of storytelling in movies or along with the showcasing of ornaments and wedding dresses in advertisements. By and large, these visual texts construct imagery of a bride flaunting expensive pieces of gold / diamond jewellery.
It is an open secret that, in Kerala, gold ornaments worn by a bride at the time of wedding happen to be the most visible form of dowry. This explains the anxieties of parents with unmarried daughters when the rate of gold skyrockets. Irrespective of the creative or commercial purposes to which the images of brides are put into use, it is for sure that these images have contributed to the conditioning of the social imaginaries of bride. With the proliferation of digital media that enhance the pace and reach of visual stories, people belonging to all age groups are more or less subjected to this understanding.
Promoting aesthetics and commerce should never be at the cost of social ethics and values. Institutions like the Central Board of Film Certification have already established the requirement for a 'statutory warning' to inform viewers about the legal implications of specific types of visual content while still providing room for creative expression. We have the most common examples in the case of scenes of violence against women and of alcohol consumption in movies. The former type of scenes in the present day Malayalam movies carries the following statutory warning: "Violence against women is a punishable offence" and the latter carries the warning: "Alcohol consumption is injurious to health." The repeated display of these types of warnings during the screening of similar scenes act as an effective way of social sensitisation.
A closer examination of these statutory warnings reveals that the definition of 'violence against women' is narrowly confined to verbal and physical abuse. However, patriarchal narratives extend far beyond these overt forms of discrimination and violence. A similar line of thought is the claim that there is peace in society when there is no war or riot. The discursive formation of Peace Studies has contested this skewed understanding of peace/violence by broadening the understanding of violence to include even situations of poverty or displacement.
Reconceptualising the idea of violence against women is one of the possible ways in which gender sensitivity could be ensured through popular culture. This entails: (1) considering the practice of dowry as a form of violence and injustice against women (2) showing disclaimers on visual scenes that directly or indirectly normalise dowry system. Moments of marriage in real and reel life is mostly visualised as a spectacle of opulence with the image of the bride clad in expensive ornaments. Since jewellery given during marriage is often a socially accepted form of dowry, these types of bridal images subtly yet powerfully reinforce the concept of dowry through gold ornaments. This should also be considered alongside movie scenes that depict dowry negotiations.
Dowry is a form of violence against women. It is a practice harmful to the confidence and self-esteem of women. Any narrative that makes direct or indirect references to dowry should be accompanied by statutory warnings, similar to those previously mentioned. Regular warning through popular culture that includes movies, teleserials and advertisements could be a creative way of making the sensitisation against dowry an everyday process. Rather than relying solely on anti-dowry campaigns and oath-taking ceremonies, leveraging popular culture would ensure a broader and more impactful spread of the message.
Let's make this a part of our visual culture:
Statutory Warning: Giving or Taking or Abetting the giving or taking of dowry is a punishable offence.